Challenge

Develop a stage design for a high-profile event featuring a speech by former President Bill Clinton about the politics of “The Common Good.” The design would also be used on large monitors at the side of the stage and adapted for print materials for the event.

Solution

Used a light blue color scheme to convey the notion of hopefulness and positive change that the “common good” theme suggested. I also wanted backdrop image that would communicate our theme without being too bold or distracting from the speaker, a former President. I chose traditional, formal-looking serif fonts that would be readable and clear from a distance and might suggest a classic, timeless quality to the idea of serving the common good.