Email Design: Clean Energy Summit
Design Challenge: Asked to help prepare a simple branding concept and email design for a conference on environmentally-sound energy policy.
Solution: Selected art and typography that would match the theme and tone of the conference: modern, clean, and green. Basing the background on some stock art, we simplified it to communicate an iconic depiction of clean land and air resources. For the typography, we opted for thinner, modern sans-serif fonts to match the tone of the event. A complementary color was used in the background to help the email design “pop” off of the page. To unify the logos of the three sponsoring organizations, we matched them for size and color.
