Brochure: Aegis Consulting

Design Challenge: Help a construction consulting firm develop a marketing brochure to promote their services. Aegis wanted to convey the idea that they could help construction companies handle projects more efficiently and quickly through smarter planning and management. They had two company colors and some very rough materials, but wanted to take the next step in defining a stronger visual brand.

Solution: Starting with their blue and gold colors, i integrated their color palette into the typography in the brochure to further establish the Aegis brand. I worked with Aegis to rework and organize their content into sections that we could spotlight on each page. I also acquired some interesting construction photography and used some creative cropping and re-coloring to develop bold, interesting images to accompany their marketing content. Using images with strong lines and rich color, I tried to communicate a sense of energy and movement that would complement the company’s idea that it helped clients manage their projects more effectively.