Email Design: State Progress

Design Challenge: Help one of Center for American Progress’ projects relaunch itself with a new look and and reader-friendly design.

Solution: I invented a new logo treatment for the “State Progress” project, integrated into a design treatment we had been using for other center emails, so that it was visually consistent with other email products, but distinct and branded as it’s own unique newsletter. I worked with the State Progress team to establish a design that would move more content towards the top of the email (for preview panes in email clients) and provide teasers for content lower down in the email. Finally, I set up a clean HTML template and trained team member to use it for their weekly emails. The finished product was well received and has been sparking a boost in subscriptions.