Ad Campaign: Client Service Dogs

Design Challenge: Create a series of print ads for Holland & Knight’s Boston market to emphasize our focus on “client service.” Client wanted to do something “different” to set the series apart from typical, dry legal ads in business publications.

Solution: Used a simple, “less-is-more” design — pairing positive qualities of dogs with client service. Using big, close-up images of dogs — the exact opposite of the type of generic legal imagery found in legal business journals — and paired them with service-themed tag lines to convey the client service message with a touch of humor.