Web Ad: Unthinkable

Design Challenge: Develop a lighter take on the issue of the the congressional fight over the filibuster in 2005.

Solution:: I started with the end and worked backwards. Looking at the key message/tagline that without the filibuster &#mdash; an “unthinkable” nominee could be sent to the Supreme Court &#mdash; we brainstormed about worst-case-scenarios, especially those that were absurd. This ad was one of several takes on the theme of “unthinkable” things happening if the filibuster was eliminated in the U.S. Congress.